Disregarding Comformity
Disregarding Conformity
“Disregarding Conformity” is a bold rug collection that defies traditional design, celebrating individuality with unique patterns and textures. Each piece is a statement of creativity and personal style.
Our hand-knotted rugs are ethically produced in Morocco, crafted from 100% wool by skilled weavers. Featuring our exclusive collections—Circa 1973, Movement of the Sands, and Disregarding Conformity—each rug is a testament to artistry and tradition. We also collaborate with clients to create bespoke designs, tailored to their desired patterns, colours, and sizes.
“Disregarding conformity” means rejecting the need to follow conventional rules, norms, or expectations. It’s about embracing individuality, creativity, and freedom of expression, often leading to unique, unconventional, or innovative outcomes. The phrase suggests a deliberate choice to challenge the status quo and celebrate authenticity.
For more information on our bespoke range, sizes, and pricing register for a trade account.